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Experiential interior design
‘Experiential Interior Design’ (EID) is the practice of employing experiential values in interior experience design. EID is a new design approach to interior architecture based on modern environmental psychology emphasizing on human experiential needs.〔Newman, A., Dennis, C., & Zaman, S. (2007). Marketing images and consumers' experience in selling environments. Marketing Management Journal, 17 (1), 136-150〕〔Quartier, K., Christiaans, H., & Van Cleempoel, K. (2009). Retail Design: Lighting as an atmospheric tool, creating experience, which influence consumers' mood and behavior in commercial spaces. Proceeding of the Design Research Society Conference 2008 (pp. 216-232). Sheffield: Sheffield Hallam University.〕 The notion of EID is initiated from the subjective impacts of a designed environment on experience formation. This environmental experience is defined as the result of human and environment interactions providing intellectual or emotional acquisition. The main application of EID is to create engaging environmental experience.
== The Elements of EID ==
Elucidation of experiential values helps to understand the experiential design elements. Cognitive scholars claim human mind has a modular structure against one central processor. In this outlook, individual internally evaluates and responds to environmental triggers through five inter-related modulus. In light of that, what is experienced in an environment would be coded as ''Sensorial Experiences'', ''Emotional Experiences'', ''Intellectual Experiences'', ''Pragmatic Experiences'', and ''Social Experiences''.〔Schmitt, B., & Rogers, D. (2009). Handbook on Brand and Experience Management. Northampton: MA: Edward Elgar.〕 Human mind categorizes the associated values with an environment in the above mention groups. Therefore, interior designers by understanding and embedding these values in their design can engage and stimulate human mind in a higher level.
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